As social technology has substantially entered the corporate world the question is not about “why” but “how” organizations should get involved. The variety of objectives and motivations for initiating these projects is large and not always strategic nor even well defined. The scope of the projects also varies from enhancing existing processes by better and more effective collaboration to game-changing approaches with the objectives to re-align the corporations with the changing customer demands or to augment the adaptability for the complex and dynamic environment.
But despite the differences in the scope and objectives for all projects in common a systematic approach to the project is a key to the success. With the key theme “Enabling the Social Enterprise (R)Evolution” Enterprise 2.0 SUMMIT 2013 discusses this systematic approach and distinguishes the critical factors on how to enable the adoption and engagement, how to integrate the social layer with the enterprise IT, how to support the transformation and transition of the organization towards a new structure and how to design the future model of the organization and the management.