E20 SUMMIT / Frankfurt 2010: Setting the Path to an Open and Agile Enterprise

Conference Day 1 / Oct 27, 2010

The first conference day includes a vast number of insights and best practices.

09:30

Manager 2.0 - Key Elements of Leadership Concepts in an Enterprise 2.0

    Speaker:
  • Richard Collin Professor and Executive Partner, NextModernity
    Richard Collin, NextModernity
    Discussion:
  • Rolf Schmidt-Holtz Chairman, Just Software
    Rolf Schmidt-Holtz, Just Software
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
What leadership principles are most effective when knowledge no longer legitimizes power? The opening plenary session deals with these questions. What are the principles for leadership concepts when knowledge is not the legitimacy for power anymore? The opening plenary session deals with the changes for the concept of leadership and the notion of a manager within an Enterprise 2.0. In his introduction talk Prof. Richard Collin will provide his vision of the "manager 2.0" and the key elements of leadership in a decentralized, networked organisation. Rolf Schmidt-Holtz will add some practical insights as a CEO of Sony Music Entertainment regarding the new challenges and changes for the 21st century leadership model.
10:30

Coffee Break

11:00

Best Practices for Improving Internal Communications

    Speaker:
  • Samuel Driessen Information Architect, Océ, Netherlands
    Samuel Driessen, Océ, Netherlands
    Moderator:
  • Prof. Dr. Joachim Niemeier Executive Consultant and Honorary Professor, University of Stuttgart
    Prof. Dr. Joachim Niemeier, University of Stuttgart
How can internal communications be supported and improved by social software? Two practice talks share their experiences and lessons learned. How can internal communications be supported and improved by social software? Two practice talks share their experiences and lessons learned. Samuel Driessen talks about the different Enterprise 2.0 initiatives at Océ and how they support and change the approach of internal communications. Kornelia Kis of BCG presents the social networking approach of the BCG Marketing to incite the internal information flow between the BCG consultants.
11:00

Managing the Change towards Enterprise 2.0

    Speaker:
  • Cécile Demailly Founder & Executive Consultant, Early Strategies
    Cécile Demailly, Early Strategies
    Moderator:
  • Jenny Ambrozek Participation Architect & Founder, SageNet LLC, USA
    Jenny Ambrozek, SageNet LLC, USA
What are the biggest challenges for companies on their way to an Enterprise 2.0? The session discusses the results of two research reports from France and Germany. What are the biggest challenges for companies on their way to an Enterprise 2.0? The session discusses the results of two research reports from France and Germany. Cécile Demailly is presenting her insights from a representative study in France about the challenges of corporations on their way to an Enterprise 2.0 approach. Prof. Dr. Thorsten Petry adds the results of a German study. In the discussion moderated by Jenny Ambrozek the panel explores the crucial points for defining the E2.0 strategy and evolving a successful project.
11:55

Best Practices for Enhancing the Information Flow

    Speaker:
  • Dietmar Zipfel Project manager Enterprise 2.0, T-Systems International GmbH, Germany
    Dietmar Zipfel, T-Systems International GmbH, Germany
    Moderator:
  • Joachim Lindner Senior Analyst, N:Sight Research, Germany
    Joachim Lindner, N:Sight Research, Germany
How can you encourage informal information flow within your corporation to support your business objectives? Two project leads discuss their experiences in knowledge sharing. How can you improve the ways of the internal information flow within your corporation in order to support business objectives? Two project leads discuss their information and knowledge sharing experiences. While Dietmar Zipfel presents insights from a Wiki-based approach, Dieter Zirnig discusses the results of the "HP Watercooler" (social messaging) project in regards to improve the internal information flow and the knowledge sharing process. Within the discussion the panel discusses the challenges and success factors for this use case scenario.
11:55

Driving Enterprise 2.0 Maturity

    Discussion:
  • Dr. Frank Schönefeld Chief Technology Officer, T-Systems Multimedia Solutions GmbH, Germany
    Dr. Frank Schönefeld, T-Systems Multimedia Solutions GmbH, Germany
  • Jamil Ouaj Communications Manager, Deutsche Bank
    Jamil Ouaj, Deutsche Bank
    Moderator:
  • David Demetrius Partner, Fyronic, Belgium
    David Demetrius, Fyronic, Belgium
What are the different use case szenarios and stages of maturity for Enterprise 2.0? This panel discusses the evolution of Enterprise 2.0 within corporations. What are the different use case scenarios and stages of maturity for Enterprise 2.0? This panel discusses the evolution of Enterprise 2.0 within the corporations. Starting with the thoughts of Frank Schönefeld on the different maturity stages of Enterprise 2.0 (from the "Social Tech Using Enterprise" to the "Connected Enterprise" - see page 23 of the linked slides) the panel discusses the evolution path of Enterprise 2.0.
12:45

Lunch Break

14:00

Best Practices for Fostering Knowledge Sharing

    Speaker:
  • Juliette Girard Web 2.0 Program Manager, Renault, France
    Juliette Girard, Renault, France
    Moderator:
  • Dr. Richard Heigl Geschäftsführer, Hallo Welt! - Medienwerkstatt GmbH, Germany
    Dr. Richard Heigl, Hallo Welt! - Medienwerkstatt GmbH, Germany
How can you strengthen information transfer and knowledge sharing via social networking? A case by Renault discusses successful approaches to knowledge management. How can you incite information and knowledge sharing by means of social networking? A case by Renault discusses new approaches to knowledge management. Juliette Girard talks about the experiences with the adoption of social collaboration tools at Renault. Core element of the E2.0 initiative at Renault is the improvement of information and knowledge sharing by means of social networking.
14:00

Overcoming Cultural Boundaries

    Speaker:
  • Bertrand Duperrin Management & Enterprise 2.0 Consultant, NextModernity
    Bertrand Duperrin, NextModernity
    Discussion:
  • Lee Bryant MD Europe, Dachis Group
    Lee Bryant, Dachis Group
  • Ellen Trude Training Consultant , Bayer Business Services GmbH, Germany
    Ellen Trude, Bayer Business Services GmbH, Germany
  • Emanuele Quintarelli Partner and Enterprise 2.0 Strategist, Open Knowledge
    Emanuele Quintarelli, Open Knowledge
    Moderator:
  • Mark Masterson Enterprise architect, troublemaker, CSC Computer Sciences Limited
    Mark Masterson, CSC Computer Sciences Limited
What challenges face pan-European corporations with regards to knowledge sharing and collaboration? The participants discuss how to overcome cultural boundaries. What are the challenges in pan-European corporations with regards to knowledge sharing and collaboration? The participants discuss how to overcome cultural boundaries. As Enterprise 2.0 is all about culture, it stands also in relation to the cultural background the participants are coming from. International company structures in Europe always involve different nationalities and therefore different cultural settings in regards to the mindset about hierarchies, leadership, notion of knowledge sharing and collaboration - additional with the language problem on top. The panel staffed with experts from different cultural backgrounds discusses the challenges and prerequisites for pan-European projects on Enterprise 2.0.
14:00

Workshop: How to Build Sustainable Communities within the Enterprise

    Moderator:
  • Rob Howard Founder & Chief Technology Officer, telligent
    Rob Howard, telligent
The interactive workshop discusses the common fallacies of online communities, the importance of strategy and the impact of community life cycle. While there are huge benefits to an engaging community, at least 70 percent fail. Yet despite this failure rate, active communities aren’t just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge? The interactive workshop discusses the common fallacies of online communities, the importance of strategy and the impact of community life cycle.
14:55

Avoiding Enterprise 2.0 Pitfalls

    Speaker:
  • Dr. Frank Schönefeld Chief Technology Officer, T-Systems Multimedia Solutions GmbH, Germany
    Dr. Frank Schönefeld, T-Systems Multimedia Solutions GmbH, Germany
    Discussion:
  • Rob Howard Founder & Chief Technology Officer, telligent
    Rob Howard, telligent
  • Luis Suarez Social Computing Evangelist & Community Builder, IBM Spain
    Luis Suarez, IBM Spain
    Moderator:
  • Emanuele Quintarelli Partner and Enterprise 2.0 Strategist, Open Knowledge
    Emanuele Quintarelli, Open Knowledge
How do corporations cope with the pitfalls of new forms of collaboration, e.g. information overload, loss of focus, inefficiencies? We discuss challenges&mitigation strategies. What are the crucial success factors of Enterprise 2.o initiatives and how can they be achieved? The panel explores the strategic challenges along the discussion of common Enterprise 2.0 pitfalls. Starting with an introduction talk by Dr Frank Schönefeld the panel structures different pitfalls of Enterprise 2.0 initiatives - from the challenges towards setting up and defining the business case along the issues of adoption and management towards the often too less recognized cultural and technological premises. The discussion panel of experts and practioneers discusses the strategic importance of these challenges and gives advice on how to avoid them.
14:55

Best Practices for Enriching Knowledge Retention

    Speaker:
  • Tom Goschütz Chief Technology Officer Corporate Center , Bertelsmann AG, Germany
    Tom Goschütz, Bertelsmann AG, Germany
    Moderator:
  • Simon Dückert Geschäftsführer, Berater, Coach, Cogneon
    Simon Dückert, Cogneon
How can social software enhance knowledge retention? Two practice talks give insights into their lessons learned. How can you enhance the knowledge retention by the means of social software? Two practice talks give insights to their lessons learned. While Bertelsmann Akademie is supporting knowledge retention by the use of a social network with enhanced grouping and information capturing features, Hypoport is enhancing knowledge retention by the "classical" means of a wiki system. The panel discusses the differences of these approaches and the gained insights from the project.
15:45

Coffee Break

16:15

Best Practices for Improving Talent & Skill Management

    Speaker:
  • Franck La Pinta Employer Brand Marketing Manager, Société Générale, France
    Franck La Pinta, Société Générale, France
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
How do talent and skill management practices change with the emerging social software? Two project leads give insights to their projects. How do talent and skill management practices change with the emerging social software within the corporation? Two project leads give insights to their projects. Frank La Pinta talks about the opportunities of social networks for human resources’ external objectives. This said he shares his experiences on how social contributions can help to develop an attractive employer brand and facilitate sourcing and recruitment. Ellen Trude discusses the importance of the enablement of the staff to use social media as a prerequisite for E2.0 initiatives. She shares her experiences from an on-going project at Bayer.
16:15

Exploring the Adoption Archetypes

    Speaker:
  • Dr. Alexander Richter Research Associate, Cooperation Systems Center Munich (CSCM), Germany
    Dr. Alexander Richter, Cooperation Systems Center Munich (CSCM), Germany
  • Dr. Alexander Stocker Project Manager & Business Developer, Joanneum Research, Austria
    Dr. Alexander Stocker, Joanneum Research, Austria
  • Luis Suarez Social Computing Evangelist & Community Builder, IBM Spain
    Luis Suarez, IBM Spain
  • Lee Bryant MD Europe, Dachis Group
    Lee Bryant, Dachis Group
    Moderator:
  • Prof. Dr. Joachim Niemeier Executive Consultant and Honorary Professor, University of Stuttgart
    Prof. Dr. Joachim Niemeier, University of Stuttgart
What are the archetypes for the adoption of Enterprise 2.0 initiatives? Two talks provide insights into different approaches, followed by a discussion. What are the archetypes for the adoption of Enterprise 2.0 initiatives? Two talks provide insights into different approaches, followed by a discussion. The panel explores and discusses the different approaches towards E20 adoption from the different viewpoints. The starting point is provided by the research insights of Alexander Richter and Alexander Stocker which have been evolved from different case studies. Luis Suarez adds the practical side to it with his experiences as knowledge worker within IBM coaching and mentoring the IBM organisation "to help accelerate the adoption of social software within the enterprise". Within the discussion part the panel structures and discusses the challenges and success factors of the different approaches.
17:10

Best Practices for Strengthening Collaboration

    Speaker:
  • Mark Charlesworth Senior Product Manager, Cable&Wireless Worldwide
    Mark Charlesworth, Cable&Wireless Worldwide
    Moderator:
  • Bertrand Duperrin Management & Enterprise 2.0 Consultant, NextModernity
    Bertrand Duperrin, NextModernity
How can you improve collaboration within the corporation with the help of social networking? Two practices examples show their improvements on adhoc collaboration. How can you improve the collaboration within the corporation with the help of social networking? Two practice examples show their improvements on adhoc collaboration. The case studies from Cable&Wireless and Swiss Re discuss lessons learned for collaboration-supporting efforts based on different approaches - in regards to the adoption as well as the technology. While C&W is using an strong community approach on top of Sharepoint ressources, Swiss Re implements the project on a full-fledge E20 suite (also with integrations). The first approach emphasizes the community and networking layer, while the second is more focussed on the sharing layer.
17:10

Unlocking the cultural war between knowledge management and E2.0

    Discussion:
  • Jenny Ambrozek Participation Architect & Founder, SageNet LLC, USA
    Jenny Ambrozek, SageNet LLC, USA
  • Simon Dückert Geschäftsführer, Berater, Coach, Cogneon
    Simon Dückert, Cogneon
  • Dr. Manfred Langen Principal Key Expert Social Computing, Siemens
    Dr. Manfred Langen, Siemens
  • Luis Suarez Social Computing Evangelist & Community Builder, IBM Spain
    Luis Suarez, IBM Spain
  • David Demetrius Partner, Fyronic, Belgium
    David Demetrius, Fyronic, Belgium
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
Knowledge management and Enterprise 2.0 seem to be two different sides of the same coin. What are the differences and what can be learned from each side? The panel discusses the clash between the two disciplines and how to overcome it. Knowledge management and Enterprise 2.0 seem to be two different sides of the same coin. What are the differences and what can be learned from each side? The panel discusses the clash between the two disciplines and how to overcome it. This panel explores the status-quo of the so-often called "cultural war" between the knowledge management and E2.0 people. Experts and practioneers from both sides discuss their different views and approaches and try to define the common ground towards the practice of knowledge sharing and how to initiate it in a 21st century organisation.
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