E20 SUMMIT / Frankfurt 2010: Setting the Path to an Open and Agile Enterprise

Conference Day 2 / 28-10-10

The key elements of the second conference day are different keynotes on the organizational and strategic concept of Enterprise 2.0 as well as an open space workshop to discuss open questions and answers.

09:15

Best Practices for Regaining Business Agility

    Speaker:
  • Dr. CheeChin Liew Enterprise Community Manager, BASF SE
    Dr. CheeChin Liew, BASF SE
    Moderator:
  • David Demetrius Partner, Fyronic, Belgium
    David Demetrius, Fyronic, Belgium
How can we increase business agility of corporations by using social software? Two practice talks show improvements on business processes. How can we increase business agility of corporations by using social software? The panel discusses improvements on business processes. Dr. CheeChin Liew shows how BASF is improving collaboration by the use of social software. The core idea of the Connect.BASF project is to support a people-orientated organization with networking, collaboration and knowledge sharing.
09:15

Managing the Participation for Enterprise 2.0

    Speaker:
  • Anthony Poncier Director Consultant, USEO, France
    Anthony Poncier, USEO, France
    Discussion:
  • Jamil Ouaj Communications Manager, Deutsche Bank
    Jamil Ouaj, Deutsche Bank
  • Rob Howard Founder & Chief Technology Officer, telligent
    Rob Howard, telligent
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
Is it possible to incentivize and govern E 2.0 participation? Concepts and approaches of community management in E 2.0 initiatives. What are the possibilities for incentivating and governing the participation for new forms of collaboration and knowledge sharing? Concepts and approaches of community management in E 2.0 initiatives are key of this panel. Managing E2.0 initiatives is not about commanding and controlling but about initiating and governing participation and group interaction processes. Thus internal community management is the new organizational lead task. Starting with an introduction talk by Antony Poncier the panel discusses the challenges and key aspects towards this task.
10:10

Best Practices for Enforcing Business Innovation

    Speaker:
  • Stephan Oertelt Innovation Manager, BMW Group, Germany
    Stephan Oertelt, BMW Group, Germany
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
How can we enhance business innovation processes with social software? The panel discusses different social approaches to enforce business innovation, e. g. by BMW. How can we enhance business innovation processes with social software? The panel shows different social approaches to enforce business innovation and the experiences with it. Thomas Geyer and Stephan Oertelt discuss the experiences from the project "BMW Red Square". The "BMW Red Square" is an anonymous social network for idea creation and refinement. Its goal is focused open innovation. Alessandra Pelagallo is the project lead for the Archimede Project in Telecom Italia, an innovation management project with more than 20k employees involved and a strong focus on people needs.
10:10

Governing Enterprise 2.0 Risks

    Speaker:
  • Oscar Berg Senior Management Consultant, Acando, Sweden
    Oscar Berg, Acando, Sweden
    Discussion:
  • Dr. Frank Schönefeld Chief Technology Officer, T-Systems Multimedia Solutions GmbH, Germany
    Dr. Frank Schönefeld, T-Systems Multimedia Solutions GmbH, Germany
    Moderator:
  • Prof. Dr. Joachim Niemeier Executive Consultant and Honorary Professor, University of Stuttgart
    Prof. Dr. Joachim Niemeier, University of Stuttgart
How do we minimize the downsides Enterprise 2.0 transparency can bring - without hindering the adoption and upside effects? Discussion of security and non-disclusure aspects. How do we manage the risks of transparency in corporations from Enterprise 2.0 - without hindering the adoption and upside effects? The panel discusses security and non-disclusure aspects of E 2.0 Transparency is a double-edged sword - it helps building trust in people, systems, content, brands while at the same time potential privacy and security risks have to been solved. Using real-world examples Oscar Berg demonstrates how transparency is creating business value, while managing risks throughout building ambient awareness and enabling knowledge sharing and collaboration.
11:00

Coffee Break

11:30

Challenges of the Organizational Setup of the Enterprise 2.0

    Discussion:
  • Franck La Pinta Employer Brand Marketing Manager, Société Générale, France
    Franck La Pinta, Société Générale, France
  • Prof. Dr. Joachim Niemeier Executive Consultant and Honorary Professor, University of Stuttgart
    Prof. Dr. Joachim Niemeier, University of Stuttgart
  • Jamil Ouaj Communications Manager, Deutsche Bank
    Jamil Ouaj, Deutsche Bank
  • Christian Würdemann Head of Communications, Human Resources & Legal, Hypoport AG
    Christian Würdemann, Hypoport AG
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
How is the setup for Enterprise 2.0 organizations? The panel discusses the building blocks and pillars for a networking structure. How is the setup for Enterprise 2.0 organisations? The panel discusses the building bricks and pillars for a networking structure. Most people argue for increased "structure" as the Enterprise 2.0 initiatives evolve towards a strategic relevance; vice versa we see the call-out for new forms of an organisational structure being grounded on repeated, enduring exchange relations with an equally social context while lacking a legitimate organizational authority to arbitrate and resolve disputes that may arise during the exchange. In the discussion the panel systemizes and discusses possible building bricks and pillars for an E2.0 organisation.
12:30

Open-Space: Enabling Enterprise 2.0 - Market of Ideas

During the Market of Ideas the pre-selected topics as well as the topics suggested by attendees are being introduced. The Open Space Workshop addresses open questions to the conference theme "Setting the Path to an Open and Agile Enterprise". Key topics of this workshop are questions, practical clues and recommendations for the transformation of a corporation towards an Enterprise 2.0 organization. Six topics of the Open Space have been selected in advance throughout an open call for participation, more will be created during the conference. During the Market of Ideas the pre-selected topics as well as the topics suggested by attendees are being introduced. The following topics have been selected in advance: Enable Enterprise 2.0 with Social Messaging Easy to use and effective in knowledge sharing social messaging offers a great potential to be adopted and quickly implemented by the statt. Social messaging is perhaps the most promising entry intro Enterprise 2.0. The session discusses drivers and threads of social messaging as "E20 killer app" as well as gives insights to the supporting means of social messaging for the Enterprise 2.0 adoption in general. Proposed by: Joachim Lindner, N:Sight Research / Jens Osthues, Communardo Software GmbH Redefining Business Processes in a Knowledge Economy The Enterprise 2.0 topic is still quite new and limited to the notion of "above-the-flow" processes within the enterprise. Even more than applying Enterprise 2.0 to "in-the-flow" business processes we’ll have to start redefining what business processes are in the knowledge economy, how to build and execute them. The session will discuss the re-defining of business processes in order to find the real value of Enterprise 2.0. Proposed by: Bertrand Duperrin, NextModernity Identifying Business Needs with Design Thinking Great Enterprise 2.0 solutions answer the hidden needs and unmet demands of employees and business clients. This workshop discusses approaches on how to identify which solutions are wanted and useful, how to figure out which problems to tackle and how to test assumptions about web 2.0 concepts. The approach we are discussing in this workshop is called design thinking - a process for practical, creative resolution of issues that is originated in Stanford. Proposed by: Ahmet Emre Acar, Ingosu Understanding and Enabling Emergence and Serendipity Emergence and serendipity are frequently mentioned as main effects of social platforms. However, by their nature and definition they are rather abstract terms. In this session participants can share and discuss real world examples that delivered tangible business benefits. Based on these experiences we will derive social-technical prerequisites for enabling emergent structures and/or serendipitous encounters in a business context. Proposed by: Sebastian Schäfer, Cooperation Systems Center Munich How to Discover and Use Inherent Relationships To make best use of enterprise 2.0 implementations, a network analysis of the enterprise social graph is needed. It helps to drive collaboration and information sharing. Proposed by: Alpesh Doshi, Fintricity Understanding and Re-designing Personal Learning/Knowledge Environments Everyone has a Personal Learning/Knowledge Environment: It consists of all the tools, routines and secondary flows that go beyond the "primary flow" of daily work. The primary flow means everything needed for getting tasks done in the context of well-defined work processes, plus the daily routine of maintaining the organizational engine so that all is running smoothly. The secondary flow comprises everything that goes beyond that. Each day we extract our learnings and knowledge nuggets from the primary work process, we store, accumulate, reflect, share and discuss them. And each day we collect and appropriate external knowledge for using it in future primary processes. In this workshop, we will sketch out and compare typical configurations of primary workflows and secondary learning/knowledge flows. And we will ask in which ways Enterprise 2.0 technologies and practices will be revolutionising the routines of "industrial" working and learning patterns. Proposed by: Martin Lindner, MicroWeb Consulting & Research
12:45

Lunch Break

14:00

Open-Space Workshop: Discussion

Working teams discuss specific Enterprise 2.0 topics Working teams discuss specific Enterprise 2.0 topics
15:00

Coffee Break

15:30

Open-Space Workshop: Presentation of Results

Presentation of results in the plenary Presentation of results in the plenary
16:30

A Holistic Approach to Enabling the Collaborative Enterprise

    Speaker:
  • Lee Bryant MD Europe, Dachis Group
    Lee Bryant, Dachis Group
    Moderator:
  • Björn Negelmann Head of Research & Conferences, N:Sight Research / Kongress Media, Germany
    Björn Negelmann, N:Sight Research / Kongress Media, Germany
What are the extended potentials of social software within the enterprise and beyond internal collaboration? An outlook towards an extended view of the social business design. What are the extended potentials of social software within the enterprise and beyond internal collaboration? An outlook towards an extended view of the social business design. Though equivocal by nature - in the Web 2.0 world the term "Social Business" mostly defines the "socially" transformed business model - inheriting the idea of a "dynamic and socially calibrated" organisation in all business processes from the "above-the-flow" to the "in-the-flow" business activities. Lee Bryant will give this extended idea of Enterprise 2.0 and what will be the hot topics to look out for in 2011.