E2.0 SUMMIT 2012
Designing the Social Business Excellence

Conference Schedule / Feb. 07 2012

08:45

Reception & Welcome Coffee

09:15

Welcome Note

    Speaker:
  • Björn Negelmann Directeur Conférence, n:sight / Kongress Media
    Björn Negelmann, n:sight / Kongress Media
09:30

Keynote Session: Understanding the Social Business Excellence

    Speaker:
  • Rawn Shah Connected Business Blogger, Forbes
    Rawn Shah, Forbes
  • Yves Caseau Executive Vice-President, Bouygues Telecom
    Yves Caseau, Bouygues Telecom
Social Business Excellence – what is it and how to achieve it? Challenges and success factors for enterprise social business strategy The opening session focuses on the challenges of achieving business excellence in terms of improving the overall value creation model with the help of Enterprise 2.0 and Social Business initiatives. The key questions to be discussed are how to put social concepts in action for improving the overall business excellence and how this is to be anchored in a corporate strategy for an enterprise wide approach. The two keynote talks provide valuable insights on these questions from both an industry and a corporate angle.
11:00

Coffee break

11:30

Best-Practices: Improving Internal Communications

    Speaker:
  • Valérie Blondeau Directrice de la Communication, Lagardère Publicité
    Valérie Blondeau, Lagardère Publicité
  • Tarik Lebtahi 3DSwYm Strategy, Dassault Systemes
    Tarik Lebtahi, Dassault Systemes
    Moderator:
  • Anthony Poncier Consulting Director, Lecko, France
    Anthony Poncier, Lecko, France
Challenges of social intranet practices Success factors for securing a business relevant information flow What are the challenges of installing social software initiatives for improving the internal information flow and communications? Three practice talks share their experiences from their projects.
11:30

Designing the Social Workplace

    Speaker:
  • Miguel Membrado Social Business & Collabaration Expert, Founder & CEO, Kimind
    Miguel Membrado, Kimind
    Discussion:
  • Jane McConnell Strategy and governance advisor for digital workplaces, NetStrategy/JMC
    Jane McConnell, NetStrategy/JMC
  • Frédéric Williquet People Manager of HR Consultants for years, now partner at Jamstorming.com, developped a comprehensive and broad view on HR, fredericw.com, Jamstorming.com
    Frédéric Williquet, fredericw.com, Jamstorming.com
    Moderator:
  • Marc de Fouchécour Professor, Arts & Métiers Paritech & Partner, Nextmodernity
    Marc de Fouchécour, Arts & Métiers Paritech  & Partner, Nextmodernity
Challenges of a ubiquitous working environment Social software as key for the digital workplace Organizational setup for the digital workplace How are social technologies leading to new forms of working? What are the requirements of these forms - from the technological and organizational perspective? The panel discusses the critical factors for installing new forms of a socially enabled, digital workplace.
11:30

Social Maturity Strategies

    Discussion:
  • Frédèric Charles IT Strategy & Governance - Enterprise 2.0 evangelist , Lyonnaise des Eaux
    Frédèric Charles, Lyonnaise des Eaux
  • Anu Elmer Vice President Communications, Swiss Reinsurance Company, Switzerland
    Anu Elmer, Swiss Reinsurance Company, Switzerland
  • Joachim Lindner
  • Dr. Alexander Richter Research Associate, Cooperation Systems Center Munich (CSCM), Germany
    Dr. Alexander Richter, Cooperation Systems Center Munich (CSCM), Germany
    Moderator:
  • Luis Suarez Social Computing Evangelist & Community Builder, IBM Spain
    Luis Suarez, IBM Spain
Adoption patterns for different scopes, maturity levels and stakeholders Challenges along the maturity cycle In this session social adoption experts discuss the latest insights on successful strategies. The key idea of this session is to distinguish the different adoption patterns for different scopes, maturity levels and stakeholders of the initiative and to give implication on how to successfully realize them. As introduction note a conclusion of the E20 Meetup on “Implications for the Adoption Strategy” will be presented.
12:20

Lunch Break

13:40

Best-Practices: Enhancing the Information Flow

    Speaker:
  • Stéphane Aknin Head of Group e-Communications, AXA
    Stéphane Aknin, AXA
  • Stefania Todisco Head of Online Community, UniCredit Business Integrated Solutions
    Stefania Todisco, UniCredit Business Integrated Solutions
    Moderator:
  • Jane McConnell Strategy and governance advisor for digital workplaces, NetStrategy/JMC
    Jane McConnell, NetStrategy/JMC
Lessons learned from projects with social messaging and social networking focus Key success factors to install and enhance the internal information flow tbd
13:40

Best-Practices: Social CRM

    Speaker:
  • Mark Tamis Social CRM and Social Business Strategist , NET-7
    Mark Tamis, NET-7
    Discussion:
  • Rawn Shah Connected Business Blogger, Forbes
    Rawn Shah, Forbes
    Moderator:
  • Emanuele Quintarelli Partner and Social Business Strategist, Open Knowledge
    Emanuele Quintarelli, Open Knowledge
Challenges of the social customer management Conceptual approaches to a holistic way of social customer management Changing the perception of the customer from a passive purchaser to an active partner is the key paradigm shift that goes along with the idea of Social Business. All business activities (and processes) must therefore be circled around the idea of the social customer who apparently is openly interacting with the company in order to strive for a higher satisfaction level. Three practice talks present their project perspectives on this topic and their lessons learned.
13:40

Community & Engagement Management

    Speaker:
  • Joanna Walczak Web 2.0 Consultant, Lecko
    Joanna Walczak, Lecko
    Discussion:
  • Jerome Colombe Head of Web Governance , Alcatel-Lucent
    Jerome Colombe, Alcatel-Lucent
  • Jon Mell Portal and Social Business Leader for North Europe, IBM
    Jon Mell, IBM
    Moderator:
  • Björn Negelmann Directeur Conférence, n:sight / Kongress Media
    Björn Negelmann, n:sight / Kongress Media
Challenges for the community management Moderation & management guidelines Gamification as new engagement concept The continuous “keeping alive” of the sharing and participating is the key challenge of social initiatives. The session discusses the challenge of community and engagement management for internal social structures and how new ideas like gamification can help to secure the activity of the community. As introduction note a conclusion of the E20 Meetup on “How-to create engagement within the enterprise” will be presented.
14:30

Session Break

14:40

Best-Practice: Fostering Knowledge Sharing

    Speaker:
  • Karine Lazimi Innovation and Community Manager, Allianz France
    Karine Lazimi, Allianz France
  • Isabelle Schlumberger EVP Sales & Development , JCDecaux
    Isabelle Schlumberger, JCDecaux
    Moderator:
  • Thierry de Baillon Associate Partner, Transitive Society
    Thierry de Baillon, Transitive Society
Lessons learned from projects with a knowledge sharing approach Key success factors to implement and improve the knowledge sharing
14:40

Leveraging the Social Business Deployment

    Speaker:
  • Frédèric Charles IT Strategy & Governance - Enterprise 2.0 evangelist , Lyonnaise des Eaux
    Frédèric Charles, Lyonnaise des Eaux
    Discussion:
  • Ludovic Dubost President & Founder, xWiki
    Ludovic Dubost, xWiki
    Moderator:
  • Mark Masterson Enterprise architect, troublemaker, CSC Computer Sciences Limited
    Mark Masterson, CSC Computer Sciences Limited
Deployment & adoption strategies for social business technology Challenges of the correlation between adoption and deployment Though Enterprise 2.0 is not about technology, Enterprise 2.0 initiatives are dependent on technology. This panel discusses the different experiences from the deployment and adoption stages.
14:40

Mastering Social Skill Management

    Speaker:
  • Anthony Poncier Consulting Director, Lecko, France
    Anthony Poncier, Lecko, France
    Discussion:
  • Ellen Trude Training Consultant , Bayer Business Services GmbH, Germany
    Ellen Trude, Bayer Business Services GmbH, Germany
    Moderator:
  • Frédéric Williquet People Manager of HR Consultants for years, now partner at Jamstorming.com, developped a comprehensive and broad view on HR, fredericw.com, Jamstorming.com
    Frédéric Williquet, fredericw.com, Jamstorming.com
Relevant skill-set for the collaborative workplace Enabling concepts for social and collaborative work mindset Though social technologies have a low barrier of entry the adoption and its effective use in the workplace is still dependent on a new collaborative work mindset. How-to implement this new mindset is the subject of the discussion in this panel.
15:30

Coffee break

16:00

Best-Practices: Enriching the Knowledge Retention

    Speaker:
  • Jean-Luc Abelin Product & Knowledge Manager, Lafarge Group
    Jean-Luc Abelin, Lafarge Group
    Moderator:
  • Joachim Lindner
Knowledge gardening versus knowledge managing Securing the retention of relevant and important knowledge sources The objectives of social initiatives in the field of knowledge management are to improve and secure the business knowledge within the company. Two practice talks give insights to the lessons learned from their projects.
16:00

E2.0 Manager: Between Transformation & Transition

    Speaker:
  • Cordelia Krooß Senior Enterprise Community Manager, BASF SE
    Cordelia Krooß, BASF SE
    Discussion:
  • Jamil Ouaj Communications Manager, Deutsche Bank
    Jamil Ouaj, Deutsche Bank
  • Luis Suarez Social Computing Evangelist & Community Builder, IBM Spain
    Luis Suarez, IBM Spain
    Moderator:
  • Björn Negelmann Directeur Conférence, n:sight / Kongress Media
    Björn Negelmann, n:sight / Kongress Media
Job description of the Enterprise 2.0 manager Skills and competences for a successful Enterprise 2.0 project management One of last year’s conference outcomes was – “Enterprise 2.0 Managers must strive to become redundant, because their objective is for the organization to absorb the idea.” Is the key task of the Enterprise 2.0 manager to transform and to lead the transition – and afterwards to disappear? The session will discuss the task description of an Enterprise 2.0 manager along the maturity cycle.
16:00

Realizing an Enterprise-Wide Assessment

    Speaker:
  • Patrick Rumpel Abteilungsleiter und E2.0-Evangelist , Allianz Deutschland
    Patrick Rumpel, Allianz Deutschland
    Discussion:
  • Michael Wegscheider Global Portal Manager Allianz Connect, Allianz SE
    Michael Wegscheider, Allianz SE
    Moderator:
  • Lee Provoost Head of Strategy & Transformation, Dachis Group
    Lee Provoost, Dachis Group
Assessment and deployment strategies for social business technology Challenges of the correlation of adoption and deployment What are the challenges for an enterprise-scale assessment and implementation of an E20 initiative? And how to proceed successfully and effectively on this? These are the questions of the case study of Allianz. The objective of this session is to discuss the different stages and stakeholders to be involved for an enterprise-level decision and implementation for an E20 initiative.
16:40

Session break

16:50

Keynote Session: On the Road to the Model of the Social Enterprise

    Speaker:
  • Richard Collin Professor and Executive Partner, NextModernity
    Richard Collin, NextModernity
  • Jean-Christophe Kugler SVP, Chairman of the Euromed region, Renault
    Jean-Christophe Kugler, Renault
Process & workflow management in a networked organization Organizational framework for the social enterprise The integration of social concepts with the process & workflow management allows the linking of people (and their expertise) to business relevant information, processes and tools. The challenge is to make this social context useful - both from a social networking perspective as well as from process perspective. The session discusses implications on how to link effectively the social layer to the process management and how to design the organizational foundation for the social enterprise. The two keynote talks address the above mentioned questions from different viewing angles. Additional a conclusion of the E20 Meetup on “Ideas for the model of the social enterprise” will be presented.
20:30

Enterprise 2.0 Meetup & Get-Together